90-Day Healthcare Entrepreneur Accelerator
You Know Which Stage You’re In. The Scale Lab Gets You to the Next.
Discover your HEAL Stage and get the exact roadmap to scale your healthcare business to the next level.
Next cohort November 2, 2026 · Enroll by October 26, 2026 · 12 founding seats left · $1,997
The book · Find your stage, then enroll.
As featured in and recognized by
For physicians, physical therapists, dentists, nurse practitioners, chiropractors, home health and hospice operators, and any clinician building a healthcare business.
HEAL Stages
Meet yourself in your stage
The challenge isn’t which stage you’re in. It’s knowing exactly what it takes to move, and doing it faster than you would alone.
$0–$250K
Hustle Stage
You are the business.
Revenue depends entirely on your personal effort, relationships, and presence. The business cannot operate without you.
- You are the clinician, admin, marketer, and billing department
- Revenue is inconsistent and tied to how many hours you work
- No documented systems; everything lives in your head
Primary challenge
You are the bottleneck
Top moves next
- 1 Document your first 3 SOPs
- 2 Raise prices by 20% on one service
- 3 Make your first strategic hire or delegation
Click a letter to explore each stage, or take the HEAL Assessment to find yours.
The Scale Lab
90 days. Live coaching. A business less dependent on you.
In 12 weeks of live group sessions with Dr. Sterling Carter and Stephen Carter, MBA, you implement the complete HEAL Stages framework across six pillars and emerge with a business that is more profitable, more systematic, and less dependent on you showing up every single day.
- 01 CEO Mindset
- 02 Offer Architecture
- 03 Revenue Systems
- 04 The HEAL Framework
- 05 Marketing & Referrals
- 06 Financial Mastery & Scale
The pattern
Scale is a slope, not a slogan.
Time in the work falls as you move from Hustle to Lead. Click a stage to see the shift.
Hustle
92%
in the work
You are every role
Hustle
8%
on the business
Almost no time left to lead
Inc. 5000 · #64 · 4 markets · SDVOSB
What’s included
Everything you implement weekly
12 Live Weekly Coaching Sessions
Every week for 90 days, join a live 90-minute group session with Sterling or Stephen personally. Real answers. Real accountability. Not a pre-recorded course.
The Complete HEAL Stages Curriculum
Six pillars built specifically for healthcare entrepreneurs, from CEO mindset to financial mastery and scale.
Your HEAL Stages Scaling Roadmap Debrief
In Week 1, we go through your stage results together and build your personal 90-day revenue plan.
Weekly Implementation Assignments
One specific action every week. Not optional. This is how your business actually changes.
Private Peer Cohort
Healthcare entrepreneurs at the same stage you are. Accountability and a network that lasts beyond 90 days.
A Signed Copy of The Business of Healing
Shipped to you before Week 1. The companion text for the entire program.
How it works
Three steps. One obvious next move.
1
Complete Your HEAL Stages Scaling Roadmap
Identify your HEAL Stage and get your Scaling Roadmap instantly. Takes about 10 minutes.
2
Book Your Free Scaling Roadmap Review Call
Get on a private call with Sterling or Stephen. Confirm your stage and see how the Scale Lab fits.
3
Enroll and Start Moving
If we’re a fit, enrollment is immediate. Your signed copy ships the same week. You have 90 days.
From the field
What changes when the owner is no longer the system
Scale Lab is live coaching with operators who have built and scaled therapy, hospice, and staffing companies — not a recorded curriculum.
“I was still treating 30 hours a week and calling myself the CEO. The HEAL Assessment named the bottleneck in ten minutes. We hired a clinical lead, documented the three SOPs that actually ran the week, and my calendar finally looks like an owner’s — not a provider’s.”
Investment · Founding cohort
$1,997
Founding member pricing · Standard $2,997
Payment options: $1,997 in full · 2 payments of $1,099
If it helps you raise prices on one service, activate one dormant referral relationship, or build one system that removes you from a daily task, it pays for itself before Week 4.
Next cohort November 2, 2026 · Enroll by October 26, 2026 · 12 founding seats left
After founding seats fill, the price is $2,997.
You already know which HEAL Stage you’re in. The question is what you’re going to do about it in the next 90 days.
Free to begin. Takes about two minutes. Changes the next 90 days.