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The Business of Healing

90-Day Healthcare Entrepreneur Accelerator

You Know Which Stage You’re In. The Scale Lab Gets You to the Next One. In 90 Days.

Discover your HEAL Stage and get the exact roadmap to scale your healthcare business to the next level.

Start Your Roadmap Book Review Call

Founding Member Price: $1,997 · Standard: $2,997 · Next Cohort Enrolling Now

For physicians, physical therapists, dentists, nurse practitioners, chiropractors, home health and hospice operators, and any clinician building a healthcare business.

HEAL Stages

Meet yourself in your stage

The challenge isn’t which stage you’re in. It’s knowing exactly what it takes to move, and doing it faster than you would alone.

$0–$250K

Hustle Stage

You are the business.

Revenue depends entirely on your personal effort, relationships, and presence. The business cannot operate without you.

  • You are the clinician, admin, marketer, and billing department
  • Revenue is inconsistent and tied to how many hours you work
  • No documented systems; everything lives in your head

Primary challenge

You are the bottleneck

Top moves next

  1. 1 Document your first 3 SOPs
  2. 2 Raise prices by 20% on one service
  3. 3 Make your first strategic hire or delegation
Open full roadmap

Click a letter to explore each stage, or find yours in the roadmap teaser.

The Scale Lab

90 days. Live coaching. A business less dependent on you.

In 12 weeks of live group sessions with Dr. Sterling Carter and Stephen Carter, MBA, you implement the complete HEAL Stages framework across six pillars and emerge with a business that is more profitable, more systematic, and less dependent on you showing up every single day.

01 CEO Mindset02 Offer Architecture03 Revenue Systems04 The HEAL Framework05 Marketing & Referrals06 Financial Mastery & Scale

What’s included

Everything you implement weekly

  • 12 Live Weekly Coaching Sessions

    Every week for 90 days, join a live 90-minute group session with Sterling or Stephen personally. Real answers. Real accountability. Not a pre-recorded course.

  • The Complete HEAL Stages Curriculum

    Six pillars built specifically for healthcare entrepreneurs, from CEO mindset to financial mastery and scale.

  • Your HEAL Stages Scaling Roadmap Debrief

    In Week 1, we go through your stage results together and build your personal 90-day revenue plan.

  • Weekly Implementation Assignments

    One specific action every week. Not optional. This is how your business actually changes.

  • Private Peer Cohort

    Healthcare entrepreneurs at the same stage you are. Accountability and a network that lasts beyond 90 days.

  • A Signed Copy of The Business of Healing

    Shipped to you before Week 1. The companion text for the entire program.

How it works

Three steps

  1. 1

    Complete Your HEAL Stages Scaling Roadmap

    Identify your HEAL Stage and get your Scaling Roadmap instantly. Takes about 10 minutes.

  2. 2

    Book Your Free Scaling Roadmap Review Call

    Get on a private call with Sterling or Stephen. Confirm your stage and see how the Scale Lab fits.

  3. 3

    Enroll and Start Moving

    If we’re a fit, enrollment is immediate. Your signed copy ships the same week. You have 90 days.

Investment

$1,997

Founding member pricing · Standard $2,997

Payment options: $1,997 in full · 2 payments of $1,099

If it helps you raise prices on one service, activate one dormant referral relationship, or build one system that removes you from a daily task, it pays for itself before Week 4.

You already know which HEAL Stage you’re in. The question is what you’re going to do about it in the next 90 days.

Start with Your Scaling Roadmap Book Free Review Call

Free to begin. Takes about 10 minutes. Changes everything.